Brennan IT

The way IT should be.

Brand and communications evolution for one of Australia's most successful IT companies.

This ad ran when cloud computing had just become a 'thing' and there was a lot of noise and confusion about what it was and wasn't. I wrote a line to cut through all... well... to cut through all the fluff!

Brennan IT is one of Australia’s most awarded IT companies. The business had recognised that it needed to develop strategic marketing activities to grow the client base. We developed a brand evolution strategy including brand essence, proposition, vision, values and manifesto. We then rolled this out to a new visual style - based on the style guide we developed - across all touchpoints.

Whilst alternative logo device options were discussed, there was resistance to changing this key element as there was no perceived need to make such a dramatic transition. We refined the type treatment and added a tagline.

Brennan IT brand manifesto

As productivity becomes more important for businesses today, IT has never been more critical to success. But balancing IT needs and expenditure is tough – you often spend more than you want to get less than you need…and it takes a long time to get it. All of this draws focus, resources and investment away from core business tasks and, ultimately, competitive differentiation. All too often, IT is seen as the hindrance rather than the help - that’s not the way it should be.

The right IT infrastructure can significantly maximise productivity and improve both staff and customer satisfaction. Importantly it needs to scale quickly to meet the challenges and opportunities within a dynamic business environment. That can be hard to manage with limited in-house resources and the drive to keep costs down – especially given the increasing complexities within the world of technology, not to mention the increasing demands and expectations of today’s IT user.

We continue to help mid-size businesses all around Australia grow thanks to our comprehensive range of scalable and modular IT solutions across communications, infrastructure and managed services. As a mid-size business ourselves, we truly understand the short and long-term pressures that other mid-size businesses face – just one example being our ‘pay-as-you grow’ approach.

We don’t force our clients to use a set solution – every activity is tailored to the specific needs of the individual customer, driven through a single, consistent point of contact. But don’t just take our word for it. We’ve been consistently included in the BRW Fast 100 list since 2004 and Deloitte’s Australian Technology Fast 50 since 2005. Our clients have a lot of good things to say about us – just visit our website to watch and read testimonials from other businesses, just like yours.

So whilst we take care of your IT, you can take care of growing your business.

That’s the way it should be.

Logo evolution and simplification
Logo variations
Stationery elements
Online activities
Various campaign elements
Staff engagement