Rodenstock Australia is the local office of a large German spectacles manufacturer. With COVID restrictions the sales team was unable to hold face-to-face meetings with their optometrist customers and prospects.

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I was writer and one of the producers for this short film about Atita Verghese — India's first female professional skateboarder.

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I worked with Supercheap Auto's digital developer to create the prototypes for in-store kiosks that connected brick-and-mortar stores with the website. Everything could be navigated at kiosk or from a smartphone.

From an initial coffee meeting tissue session with the CEO of NSW Rural Doctors Network I developed a standalone brand, developed the value proposition, prepared internal presentation materials, designed and built a working prototype for key stakeholders (including NSW Health), presented to state government and briefed Salesforce to build the community on their Community Cloud platform.

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In mid 2022 I worked with the Webprofits US team to create a messaging platform and copy for Fyllo, a cutting-edge data company that has the world's largest regulatory database for cannabis and is rapidly expanding into other new economies like crypto and short-term rentals.

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The image below is an example of a messaging matrix I created that is then being cascaded into web copy (hellofyllo.com), emails and other communications:

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Bluechain is the 'smarter way to get paid' and at Webprofits I wrote the copy for the SMB campaign landing page.