Inspiring, guiding and informing passionate photography enthusiasts of all levels.

39,000+ YouTube subscribers
303,000+ Instagram followers
86,000+ Facebook followers

In 2010, when I was at Apparent, Nikon came to us with a challenge. With a huge number of passionate advocates for their brand, they were seeking a solution to better nurture relationships with the photographic community, and drive further engagement.

Rather than develop a traditional CRM solution, we created a community celebrating photography across a breadth of passion points. Members of the My Nikon Life community can find inspiration, product information, retail specialists, individual training and a range of additional member benefits.

Today the program is still going strong: Nikon’s significant email member base continues to grow and their highly engaged community connects with the brand and with each other across their website, Facebook, YouTube and Instagram.

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