Inspiring, guiding and informing passionate photography enthusiasts of all levels.

My Nikon Life, a unique CRM solution.

39,000+ YouTube subscribers
303,000+ Instagram followers
86,000+ Facebook followers

In 2010, when I was at Apparent, Nikon came to us with a challenge. With a huge number of passionate advocates for their brand, they were seeking a solution to better nurture relationships with the photographic community, and drive further engagement.

Rather than develop a traditional CRM solution, we created a community celebrating photography across a breadth of passion points. Members of the My Nikon Life community can find inspiration, product information, retail specialists, individual training and a range of additional member benefits.

Today the program is still going strong: Nikon’s significant email member base continues to grow and their highly engaged community connects with the brand and with each other across their website, Facebook, YouTube and Instagram.

Logo family
Website pages
Co-branded partnerships
Print advertising and instore
Co-branded partnership for travel
Print magazine for members
Gift cards for photography lessons at Nikon School
Sport sponsorships