Fish like you mean it.

Rebrand and relaunch campaign for Mako Eyewear

Mako was once a leading sunglasses brand amongst Australia’s fishermen and boaties. After a couple of years spent (unsuccessfully) chasing the lucrative fashion market, they found themselves out of contact with their core, loyal customers (both retailers and end users). Other brands had moved in.

They came to us looking for help to rejuvenate their brand and to become relevant to the fishing community once again.

Logo evolution
Print advertising and instore activity
Brochure and technology labelling
Car bumper / tackle box sticker