Better loan, better home.

A website to help people dream, plan and do their home renovations, and switch their homeloan to Ubank in order to do so.

When I was at Apprent, Ubank came to us with a brief to help them increase the number of people switching their home loan provider and refinancing with Ubank. Identifying home renovations as one of the biggest triggers for refinancing of home loans, we worked on three pillars of Dream, Plan and Do and created (campaign site complete and closed). The site not only helped people to calculate the approximate cost of making renovations, it also demonstrated that, over time, a loan refinanced with Ubank could save them those costs. In effect we were saying that by switching to Ubank you could get, for example, a new bathroom.

The project was scoped and delivered in just 4 weeks…over the Christmas holiday period.