NSW Health

Good Glen and the Bad Eggs

Award-winning game to educate about safe handling and consumption of eggs at Royal Easter Show and beyond

Eggs are one of the greatest causes of food-borne illness (FBI) in Australia and ‘Safe use of eggs’ was the theme for the NSW Food Authority stand at the 2012 Royal Easter Show. Egg timers were being given away at the stand, to help people ensure that they boil their eggs perfectly – long enough to be safe, but not too long that they’re all rubbery!

Our job was to create an iPad app that would drive foot traffic to the stand and educate people about egg safety. We created Good Glen and the Bad Eggs - a fun and engaging game that was played by tens of thousands of people at the show. This engagement continued beyond the original brief and intended purpose via iTunes.