The key to transforming teamwork and collaboration.
Connecting with 100 of Australia’s top executives about ‘Going Google’
40% engagement rate
When at Apparent, we were asked by Google to demonstrate the benefits of ‘Going Google’ to 100 enterprise CEOs, a notoriously tough group of people to market to reach.
Each received a dimensional pack with Steven Johnson’s book “Where Good ideas Come From”, a white paper on collaboration directing them to a personalised website.
The campaign has played a significant role in some of Australia’s largest organisations switching to Google Apps, and 40 of the websites were visited.
